Not Just One Kind of Spooky

Some Halloween collections stay in one lane. Ours definitely does not.

You’ll find soft ghosts and faded florals sitting next to pumpkins, witches, black cats, skulls, vintage-inspired prints, bright neon color combinations, darker gothic palettes, and designs that feel completely different depending on the colorway.

That variety is exactly what we wanted.

Halloween can be cute. It can be dark. It can be weird, playful, feminine, nostalgic, loud, or somewhere in between.

So instead of trying to make every boot feel like it belongs to the same Halloween story, we let each design have its own personality.

The Collection Is Growing

Right now, the Halloween collection already includes designs like Hex After Dark, Harvest Haunt, Ghost Garden, Ghosted Roses, Folk Haunt, Dead In Love, Crooked Coven, Crooked Hollow, Catacomb Pop, Boo Bunch, Boo Botanica, Bewitched Whiskers, Bats & Boos and Nine Lives After.

And several of those designs are already appearing in more than one colorway.

A softer version can completely change the feel of a design. A darker version can push it into a more gothic direction. A mismatch pair can take the same artwork and turn it into something much more unexpected.

Made for More Than Halloween Night

These aren’t meant to feel like costume shoes you pull out once a year.

The artwork is Halloween-led, but the boots themselves are designed to work as part of a real wardrobe — especially if spooky season is less of a date on the calendar and more of a personality.

Some designs make Halloween obvious. Others are subtle enough that the ghosts, cats, florals, pumpkins, and darker details reveal themselves the longer you look.

That balance is part of what makes this collection feel like Projects817.

More Colorways. More Personalities.

One of the most interesting parts of building this collection has been seeing how much a design changes when the palette changes.

The artwork may stay the same, but shift the colors and suddenly the entire boot feels different.

A design that starts soft and playful can become darker and moodier. A traditional Halloween palette can become bright, strange, almost electric. And sometimes two versions are different enough that choosing between them becomes the hardest part.

Which is exactly why we kept making more.